Branding & Identity Design
Brands are like people, with their own unique set of personalities, quirks, behaviours and values. We define these elements and implement them consistently throughout your business' marketing materials.
Does your brand engage with the right people? Defining your audience, understanding their expectations and how they think is important to every business. We apply this knowledge into every element of your new brand and identity style.
Understanding Your Audience
There's more to branding than making things look good. Having a nice logo or a well designed set of marketing materials is a good first step but once you reach a certain point, you need to consider what effect collateral has on the people you want to do business with.
Profiling the audience your business serves is how you create a strong brand that helps rather than hinders. By outlining exactly what type of people your business engages with we can tailor your brand to match their expectations. A combination of industry knowledge, branding expertise and audience analysis brings us closer to being able to properly connect with and improve the quality of communication between your business and its customers or clients.
Discovery & Planning
Defining the purpose, audience and growth expectations of a business is how we build successful brands. Branding is about connecting with the right people and giving them the information they need in a format that they can enjoy quickly and easily. Focusing more on how people perceive your business, we'll look at the following:
- Understanding the audience your business currently has
- Researching new audience types to target as your business grows
- Documenting the profile and demographics of each audience member types
- Understanding requirements through joint exploration and analysis of branding and design
Thorough planning ensures all round happiness and success at the end of a project, paving the way for a great and long lasting digital partnership that will see us help you grow your business exponentially.Learn more about discovery
Client Centric Process
We place you at the heart of our branding process and believe that the final brand and resulting identity is vastly improved when a deep and meaningful dialogue with the client has taken place. With every opportunity to refine and express your thoughts it becomes very difficult to end up with something you don't like.
We base every design around two things, a concept and its execution. Concepts, in their rawest form, can be constructed by anyone; it's an idea, a thought, a spark of the imagination. The execution of a concept is where professional design comes in to play. Some of our best work has come from the analysis and deconstruction of a concept originally ruled out by our client - they couldn't see the hidden gem.
Feedback and Iteration
Great design is developed over time, as it becomes tailored to the needs of your content and business, the same is just as true for branding. We take an iterative approach starting at the concept level and then working in rounds to tweak, refine and explore each concept to its fullest potential.
We get involved on an emotional and professional level but in a joint capacity. It's as much our baby as it is yours and we want to do everything possible to make sure that you're as happy with it as we are.
Brand Success & Client Satisfaction
A brand is a visual statement of who and what your business is. Our goal is to establish and adhere to the identity of your brand. We keep personal opinions out of the equation to ensure that the end result is something that reflects the values and expectations of the people your business wants to serve.
Our only priorities are to keep you happy and work hard to ensure a great end result that will serve your business for decades to come.
Looking for a digital partner to help with your branding project?
What our clients say about us
I love my new website from Square One! Sean and the team worked closely with me to understand what I wanted and needed to happen with my website. The feedback I've had has been really great. The Square One team also did my logo which looks very smart (I even had someone who works in graphic design compliment me on it saying how much better than what I had before!). Sean is also very transparent about costs, so as a business owner I knew exactly what to expect.
I had been really badly let down by a previous company when I asked them to build our new website, it turns out they just wanted my money. Sean and the Square One team were a true breath of fresh air. They shared my passion, helped me understand what I needed, worked with my budget and gave me everything I was looking for. Communication was always open and clear, helping me to understand the pros and cons of each decision. They are now helping me to grow my business, looking at SEO, blog posts and continuous website development. It’s so great now that I’ve finally found a partner I can trust and know that they are working with my best interests at heart – THANK YOU I cannot recommend you guys enough!
Square One were keen to spend time and effort understanding every aspect of my project in order to create a brand and website and mobile app that reflected both my music and spirit. The Square One team listened, learned, developed ideas and ultimately created a website which for me, has clarity, vision, originality and a wonderfully uplifting feel. Whilst building my Sound Healing Cards App Sean and his team were empathetic, dedicated to creating high-quality work and tireless in their capacity to iron out technical problems and accommodate my requirements. Sean and his team are a delight to work with in every way.
I have hired Square One several times to design a number of branded items for my business, both online and off. Sean and his team are great listeners. Their work is precise, quick, clear and they have a high level of integrity towards the work. They have the expert knowledge to justify standing their ground and being absolutely right when it comes to how people connect with design and branding. If you need any kind of visual branding, Square One is your agency.
We were delighted with the branding work Sean and his team have done for our Events & Wedding Planning Business. When it came to layout ideas, helping us choose between different fonts and guiding the design process everything was spot on and we couldn't have been happier. Overall the work Sean and Square One Digital produced looked great, was cost effective and really helped us look like a much more professional business.
The Square One team are ambitious and very knowledgeable about creating great user interfaces. Sean and his team give unique and high quality feedback on user interfaces and are adept at applying their excellent working knowledge. When they start a task, they do it properly.
Sean and the team at Square One Digital are tremendously accessible and had many great ideas for improving my site, my professionalism, and my brand. They are clearly hard workers who are very knowledgeable about web design, SEO, and performance. They are also very flexible in terms of working with client schedules and changes to projects.
As organisers for Sussex Day we wanted to engage a young Sussex company for our branding and design so we could showcase their talent. Square One Digital had to deliver a visual style that didn't play to stereotypes and incorporated something unexpected without being complicated. Not easy! They really understood the brief, working quickly and effectively to come up with unique and creative concepts. If you're looking for business-like creativity, try Square One. You won't be disappointed.
We started working with Square One Digital on the initial design and work-flows of our new mobile app. Sean managed the project, he and his team were great to work with. It was our first time in the mobile app world and we were guided through the process of planning and design very professionally. Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.
We deal with Sean regular here at Steadlands, he is nothing but a pleasure to work with and always goes above and beyond the call of duty to provide an excellent and comprehensive service.
Square One Digital know everything there is to know about hosting on Wordpress and are extremely reliable and professional. Most of all they are responsive. Sean responds to all queries and requests promptly and professionally, whatever time of the day or week, and really values his long term relationships between his agency and clients. He takes the time to go the extra distance. Their creative streak is not to go unnoticed either: they designed a series of illustrations for my website which have attracted numerous positive comments. Overall I recommend them very highly.