Digital Marketing

Creating a seamless and optimised journey through every stage of your online presence, this is how smart businesses succeed. We can help you find and take full advantage of new opportunites to grow your business.

Is the online world everything you hoped it would be? Avoid becoming disillusioned by implementing an insight and research driven digital strategy that connects, optimises and enhances every element of your online presence.

Engage With Your Audience

It has never been easier to connect with and get feedback from the people who matter most to your business; your customers and clients. We help build communication channels between you and your target audience, putting you in a position to understand how they want to engage with you, on what terms and why. These insights will form the basis of a comprehensive and ongoing digital strategy that will improve your online success and grow your business.

Making full use of our digital arsenal, we provide implementation of tools and software to focus on analysing, optimising and maximising engagement, feedback and dialogue through social channels, your website, blog and other high value content. This can include:

Online Presence Management

There's more to the internet than just your website. There are a whole host of platforms, channels and communities that you can leverage for greater success, but for most businesses your website needs to be at the centre of everything you do online. Understanding where to start and what to focus on next can be difficult.

Smaller businesses often make the mistake of focusing on social and ignoring their website. Larger businesses often try to do everything at once (without any real focus) or do it all themselves and miss out on huge opportunities. We help businesses of all sizes to make the right decisions by helping them understand the world of digital and how to get the right insights and data to make informed and successful decisions.

Research & Discovery

We carry out comprehensive research and discovery to make sure that we're going down the path most likely to generate the results you want, without wasting time on dead end marketing activities. We start by developing a comprehensive understanding of your target audience through a series of processes that combine everything we know about the digital world with your expertise in the industries and sectors you operate in.

Gathering knowledge on the platforms, technologies and channels your customers or clients use as well as how they interact with search engines gives us everything we need to know which search phrases are going to yield the best results for the least investment.

Insights & Data

Gathering feedback, insights and data from each element of your online presence is what drives change and improvement.It helps you to adopt a position where you know what needs to happen next, rather than wondering what you should be doing and having to guess.

By making your website the hub of your online presence we can implement technologies and systems to help us with the following:

  • Which channels produce the most site visitors
  • The costs and results of each channel
  • How well your website does in converting users to leads or customers
  • Where and how your site should be improved
  • How successful your social strategy is and what needs to change
  • How well your blog is doing
  • Which blog posts are the most successful
  • Allowing for live chat to drive sales opportunites
  • Generate videos showing how visitors navigate and interact with your site
  • A lot more...

Having all of this information at our disposal makes it easy to see where the marketing budget should be invested and what effect it's going to have on your business.

Need help understanding what direction to take your business in?

Digital Marketing Involves...

Discovery

Social Account Management

SEO

Keyword Research

Discovery

Social Account Management

SEO

Website Design

Keyword Research