Search Engine Optimisation
Through a combination of research, analytics, smart user feedback and content strategy we can significantly increase traffic to your website and achieve much higher conversion rates.
Tired of praying that one day your SEO will start working? Our SEO and digital strategies are insight and research driven. Assumptions and guesswork are eliminated from the project before disappointment sets in.
Our Approach to Search Engine Optimisation
We get it. SEO is a pretty dull and boring subject for most people. But it's a world filled with opportunities and we love it, not least because getting to the top of Google, and other search engines, for relevant search phrases is one of the most cost-effective ways to bring high value traffic to your site.
One of our core agency values is not to confuse people like your good self with technical mumbo jumbo. We're wary of the many SEO specialists who do their best to confuse clients, who ultimately fail to deliver on their promises. We are different.
Our approach to SEO starts with research that outlines the quickest, fastest and cheapest wins available for your website and brand. From there we look create a digital strategy that focuses on optimising what you already have and looking at ways to introduce high value content relevant to your brand's audience, interesting and based around search phrases you want to rank top for. So, the content itself will actually generate new traffic to your site too! Once implemented we track progress and continue generating insights that lead us towards a more successful SEO strategy to deliver the results you want.
Defining Your Goals & Audience
Getting results through search engine marketing can be a slow and costly endeavour without the right strategy. Knowing who your audience is, how they use search engines, and why, is the first step in making it possible to create an SEO strategy that works. Armed with this knowledge we can target the right people at the right time with the right content.
Many people think SEO is just about generating traffic, forgetting the human element, but it's actually a two step process that's split between optimisation for search engines and, independently, optimisation for users. When someone looks at your website, your site has to greet them with content and information that makes them happy, making it vital to properly define goals and understand your audience before starting.
SEO & Keyword Research
Our research begins by combining our knowledge of SEO with what you know about your customers and how they search for your products or services. The next step is to create lists of short, long, simple and complex search phrases your audience and customers are likely to use. We look for high value search phrases that have the highest number of monthly searches, most relevance to your goals, lowest competition, and that are realistic for your site to achieve a top ranking for.
Did you know 80% of all clicks go to the first three results? This means ranking fourth or lower on page one has very little benefit, which is why it's so important to make sure that your SEO goals and expectations are realistic and achievable. You will see better results ranking first for a search phrase that 50 people search for every month than ranking 25th (page 2) for one that has 1000 searches per month.
Your website is essentially a book that search engines like Google try to read and understand, written in the language of SEO. Just like a boring and poorly written book, your site will be ignored by search engines like Google if it isn't built and optimised in the right way. Like any language, there are rules that need to be followed. Failure to do so will cause confusion for search engines trying to analyse your website and a much lower chance of ranking highly.
Internal optimisation focuses on elements within your website which you have direct control of. We cover:
- Page (meta) titles and descriptions
- Best practice URL and domain usage
- Content headings/titles
- Correct use of keywords in page content
- Image optimisation
- Effective linking between all pages within your site
- Fast loading web pages
- Ensuring no 404/broken link errors
- Optimising content for users and search engines
Search engines judge websites similarly to how we judge other people, focusing on relevance, popularity, trustworthiness and authority.
External optimisation is about improving elements of your brand or business that exist outside of your website that impacts on how easy it is for your site to rank highly for good search phrases. We cover:
- Disassociating your site from spammy/low quality sites linking to you
- Ensuring positive linking techniques from social channels
- Ensuring your site is listed correctly in enough business directories
- Improving what's shown when people search for your company online
Monitoring & Understanding Your Users
SEO isn't a one off investment. Each passing day generates new insights and user data that help shape the SEO and wider digital marketing strategy. A constant cycle of analysis, review and implementation of tweaks, improvements and new content delivers the best results.
Understanding what your users do when they arrive on your website is key to being able to make informed decisions about how to get better results. Here are some of the key insights we look at:
- Where your site traffic comes from
- Which channels generate the most traffic and how users from each source compare
- Which pages or site content generate the most sales/enquiries
- User video replays of user sessions and their mouse path and clicks on pages visited
- How long users spend on each web page
- Which country your users come from
- Whether they're using a mobile, tablet or desktop computer
- And, a lot more...
Need Help Getting to The Top of Google?
Digital Marketing Involves...
Social Account Management
Social Account Management
What our clients say about us
I love my new website from Square One! Sean and the team worked closely with me to understand what I wanted and needed to happen with my website. The feedback I've had has been really great. The Square One team also did my logo which looks very smart (I even had someone who works in graphic design compliment me on it saying how much better than what I had before!). Sean is also very transparent about costs, so as a business owner I knew exactly what to expect.
I had been really badly let down by a previous company when I asked them to build our new website, it turns out they just wanted my money. Sean and the Square One team were a true breath of fresh air. They shared my passion, helped me understand what I needed, worked with my budget and gave me everything I was looking for. Communication was always open and clear, helping me to understand the pros and cons of each decision. They are now helping me to grow my business, looking at SEO, blog posts and continuous website development. It’s so great now that I’ve finally found a partner I can trust and know that they are working with my best interests at heart – THANK YOU I cannot recommend you guys enough!
Square One were keen to spend time and effort understanding every aspect of my project in order to create a brand and website and mobile app that reflected both my music and spirit. The Square One team listened, learned, developed ideas and ultimately created a website which for me, has clarity, vision, originality and a wonderfully uplifting feel. Whilst building my Sound Healing Cards App Sean and his team were empathetic, dedicated to creating high-quality work and tireless in their capacity to iron out technical problems and accommodate my requirements. Sean and his team are a delight to work with in every way.
I have hired Square One several times to design a number of branded items for my business, both online and off. Sean and his team are great listeners. Their work is precise, quick, clear and they have a high level of integrity towards the work. They have the expert knowledge to justify standing their ground and being absolutely right when it comes to how people connect with design and branding. If you need any kind of visual branding, Square One is your agency.
We were delighted with the branding work Sean and his team have done for our Events & Wedding Planning Business. When it came to layout ideas, helping us choose between different fonts and guiding the design process everything was spot on and we couldn't have been happier. Overall the work Sean and Square One Digital produced looked great, was cost effective and really helped us look like a much more professional business.
The Square One team are ambitious and very knowledgeable about creating great user interfaces. Sean and his team give unique and high quality feedback on user interfaces and are adept at applying their excellent working knowledge. When they start a task, they do it properly.
Sean and the team at Square One Digital are tremendously accessible and had many great ideas for improving my site, my professionalism, and my brand. They are clearly hard workers who are very knowledgeable about web design, SEO, and performance. They are also very flexible in terms of working with client schedules and changes to projects.
As organisers for Sussex Day we wanted to engage a young Sussex company for our branding and design so we could showcase their talent. Square One Digital had to deliver a visual style that didn't play to stereotypes and incorporated something unexpected without being complicated. Not easy! They really understood the brief, working quickly and effectively to come up with unique and creative concepts. If you're looking for business-like creativity, try Square One. You won't be disappointed.
We started working with Square One Digital on the initial design and work-flows of our new mobile app. Sean managed the project, he and his team were great to work with. It was our first time in the mobile app world and we were guided through the process of planning and design very professionally. Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.
We deal with Sean regular here at Steadlands, he is nothing but a pleasure to work with and always goes above and beyond the call of duty to provide an excellent and comprehensive service.
Square One Digital know everything there is to know about hosting on Wordpress and are extremely reliable and professional. Most of all they are responsive. Sean responds to all queries and requests promptly and professionally, whatever time of the day or week, and really values his long term relationships between his agency and clients. He takes the time to go the extra distance. Their creative streak is not to go unnoticed either: they designed a series of illustrations for my website which have attracted numerous positive comments. Overall I recommend them very highly.