Search Engine Optimisation

Through a combination of research, analytics, smart user feedback and content strategy we can significantly increase traffic to your website and achieve much higher conversion rates.

Tired of praying that one day your SEO will start working? Our SEO and digital strategies are insight and research driven. Assumptions and guesswork are eliminated from the project before disappointment sets in.

Our Approach to Search Engine Optimisation

We get it. SEO is a pretty dull and boring subject for most people. But it's a world filled with opportunities and we love it, not least because getting to the top of Google, and other search engines, for relevant search phrases is one of the most cost-effective ways to bring high value traffic to your site.

One of our core agency values is not to confuse people like your good self with technical mumbo jumbo. We're wary of the many SEO specialists who do their best to confuse clients, who ultimately fail to deliver on their promises. We are different.

Our approach to SEO starts with research that outlines the quickest, fastest and cheapest wins available for your website and brand. From there we look create a digital strategy that focuses on optimising what you already have and looking at ways to introduce high value content relevant to your brand's audience, interesting and based around search phrases you want to rank top for. So, the content itself will actually generate new traffic to your site too! Once implemented we track progress and continue generating insights that lead us towards a more successful SEO strategy to deliver the results you want.

Defining Your Goals & Audience

Getting results through search engine marketing can be a slow and costly endeavour without the right strategy. Knowing who your audience is, how they use search engines, and why, is the first step in making it possible to create an SEO strategy that works. Armed with this knowledge we can target the right people at the right time with the right content.

Many people think SEO is just about generating traffic, forgetting the human element, but it's actually a two step process that's split between optimisation for search engines and, independently, optimisation for users. When someone looks at your website, your site has to greet them with content and information that makes them happy, making it vital to properly define goals and understand your audience before starting.

SEO & Keyword Research

Our research begins by combining our knowledge of SEO with what you know about your customers and how they search for your products or services. The next step is to create lists of short, long, simple and complex search phrases your audience and customers are likely to use. We look for high value search phrases that have the highest number of monthly searches, most relevance to your goals, lowest competition, and that are realistic for your site to achieve a top ranking for.

Did you know 80% of all clicks go to the first three results? This means ranking fourth or lower on page one has very little benefit, which is why it's so important to make sure that your SEO goals and expectations are realistic and achievable. You will see better results ranking first for a search phrase that 50 people search for every month than ranking 25th (page 2) for one that has 1000 searches per month.

Internal Optimisation

Your website is essentially a book that search engines like Google try to read and understand, written in the language of SEO. Just like a boring and poorly written book, your site will be ignored by search engines like Google if it isn't built and optimised in the right way. Like any language, there are rules that need to be followed. Failure to do so will cause confusion for search engines trying to analyse your website and a much lower chance of ranking highly.

Internal optimisation focuses on elements within your website which you have direct control of. We cover:

  • Page (meta) titles and descriptions
  • Best practice URL and domain usage
  • Content headings/titles
  • Correct use of keywords in page content
  • Image optimisation
  • Effective linking between all pages within your site
  • Fast loading web pages
  • Ensuring no 404/broken link errors
  • Optimising content for users and search engines

External Optimisation

Search engines judge websites similarly to how we judge other people, focusing on relevance, popularity, trustworthiness and authority.

External optimisation is about improving elements of your brand or business that exist outside of your website that impacts on how easy it is for your site to rank highly for good search phrases. We cover:

  • Disassociating your site from spammy/low quality sites linking to you
  • Ensuring positive linking techniques from social channels
  • Ensuring your site is listed correctly in enough business directories
  • Improving what's shown when people search for your company online

Monitoring & Understanding Your Users

SEO isn't a one off investment. Each passing day generates new insights and user data that help shape the SEO and wider digital marketing strategy. A constant cycle of analysis, review and implementation of tweaks, improvements and new content delivers the best results.

Understanding what your users do when they arrive on your website is key to being able to make informed decisions about how to get better results. Here are some of the key insights we look at:

  • Where your site traffic comes from
  • Which channels generate the most traffic and how users from each source compare
  • Which pages or site content generate the most sales/enquiries
  • User video replays of user sessions and their mouse path and clicks on pages visited
  • How long users spend on each web page
  • Which country your users come from
  • Whether they're using a mobile, tablet or desktop computer
  • And, a lot more...

Need Help Getting to The Top of Google?

Digital Marketing Involves...

Discovery

Social Account Management

SEO

Keyword Research

Discovery

Social Account Management

SEO

Website Design

Keyword Research