A new brand to capture the imagination.
This business was a completely new start-up, when they got in touch they didn’t even have a name! They asked us to work with them to create and launch their new online business. We started with the brand name and used various techniques to come up with a selection of brand names that were relevant to the business, its owners and their background. After spending some time working through different brand names, we managed to find a direction that simply made our client happy. After running all of the essential checks on a new brand name they made their decision and Lisalio was born!
Brand name creation.
Coming up with a new brand name is never easy and we were all too happy to be asked to share our experience in this field. Luxury fashion with a hint of African culture and values, this is what the brand name had to communication. We worked through a number of processes to that explored various naming concepts and ideas, eventually we all agreed Lisalio was the one.
E-Commerce and web design.
Lisalio had a passion for luxury fashion, that had to be reflected in the web design. It had to feel premium to accurately reflect the quality of the products and help generate a feeling of trust. Lisalio is a brand with African roots; you can see it in the product and our goal was to make it so that people could feel it in the brand and throughout the website. We had to combine the minimal and elegant visual styles of luxury western fashion brands with the powerful, raw energy of Africa – it wasn’t easy! Working closely with colour was key, too much and we would lose the premium and luxury feel we were aiming for. We were keen to experiment with new ideas on how to help people find what they were looking for, so we built a product search assistant into the home page, helping people to find what they want quickly by allowing them to search a type of item within a specific price range. REDO ME