Creating the Brand

First Money came to us with an existing logo that was fine, but there was a lack of cohesion in their materials and no emphasis on having a strong brand overall. We refreshed their look and feel, making it more modern and professional, while still remaining true to their target audience. This helped them appear more credible and although the brand needed to be corporate, it had to appeal to regular African people, so we were careful not to go so far as to alienate their audience.

The brand, we felt, needed to be authoritative and strong but also approachable. Making sure to avoid similar styles to our researched competitors, we opted for a regal purple to complement the existing brand mark along with gold accents throughout. 

The result of our work was a brand that had been thoroughly refreshed and modernised. All of the marketing materials were given an update too, ensuring a strong sense of brand cohesion throughout and the client felt very confident at how they were now able to present their business.

Design and Development of the Website

We also helped First Money launch their brand new website, which gave them control over content and allowed them to communicate more effectively with their clients. With the help of our design team we developed an eye-catching modern and professional website to ensure they stood out amongst their competitors in the African financial market.

Consistency is key in branding and the website had to feel like a part of the brand family. It had to appeal to corporate entities as well as those seeking loans and financial support.

In addition to the new sleek design, we focused on creating a brilliant user journey for anyone browsing the website by including various interactive features. This resulted in an interesting and engaging user experience. 

By refreshing First Money’s brand and giving it a more modern feel, it enabled them to appeal to a wider audience than before. We are proud of the work we have done for First Money and look forward to seeing their continued success in the future. 

 

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