Creating the Brand

First Money came to us with an existing logo that was fine, but there was a lack of cohesion in their materials and no emphasis on having a strong brand overall. We refreshed their look and feel, making it more modern and professional, while still remaining true to their target audience. This helped them appear more credible and although the brand needed to be corporate, it had to appeal to regular African people, so we were careful not to go so far as to alienate their audience.

The brand, we felt, needed to be authoritative and strong but also approachable. Making sure to avoid similar styles to our researched competitors, we opted for a regal purple to complement the existing brand mark along with gold accents throughout. 

The result of our work was a brand that had been thoroughly refreshed and modernised. All of the marketing materials were given an update too, ensuring a strong sense of brand cohesion throughout and the client felt very confident at how they were now able to present their business.

Design and Development of the Website

We also helped First Money launch their brand new website, which gave them control over content and allowed them to communicate more effectively with their clients. With the help of our design team we developed an eye-catching modern and professional website to ensure they stood out amongst their competitors in the African financial market.

Consistency is key in branding and the website had to feel like a part of the brand family. It had to appeal to corporate entities as well as those seeking loans and financial support.

In addition to the new sleek design, we focused on creating a brilliant user journey for anyone browsing the website by including various interactive features. This resulted in an interesting and engaging user experience. 

By refreshing First Money’s brand and giving it a more modern feel, it enabled them to appeal to a wider audience than before. We are proud of the work we have done for First Money and look forward to seeing their continued success in the future. 


Us in a Nutshell

Aimee Cox

Five Star Rating
I love my new website from Square One! Sean and the team worked closely with me to understand what I wanted.

Michala Rutherford

Founder & Director, Rutherfords
Five Star Rating
I'd been really let down by a previous company. Sean and his team were a breath of fresh air! THANK YOU GUYS!

Shirlie Roden

Singer, Songwriter & Author
Five Star Rating
Square One were keen to spend time and effort understanding every aspect of my project. A delight to work with.

David Roylance

Performance Coach
Five Star Rating
Their work is always great and they have the expert knowledge to justify standing their ground and being absolutely right!

Josie Kelly

Director, Vivacious Events
Five Star Rating
The work Sean and Square One produced looked great, was cost effective and really helped us look professional.

Rafael Dery

Software Developer, Radykal
Five Star Rating
The Square One team are ambitious and very knowledgeable about creating great user interfaces.

Adam Lazarus

Sportswriter & Author
Five Star Rating
These guys are hard workers and very knowledgeable about web design, SEO, and performance!

Martin Ellis

Head Organiser, Sussex Day
Five Star Rating
They really understood the brief, working quickly and effectively to come up with unique and creative concepts.

Howard Walwyn

Director, Prism Clarity
Five Star Rating
Experts in WordPress, hosting, design, caring about you and responding promptly and professionally. Highly recommended!

Jimmy Craik

Sales Executive, Steadlands
Five Star Rating
Nothing but a pleasure to work with, they always go above and beyond the call of duty.

Louise James

Proto Restaurant Group
Five Star Rating
They're very helpful, reliable, and excellent in their knowledge about all things website and hosting related.

Gavin Sandells

CEO & Founder, Vanuse
Five Star Rating
Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.








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