First Money

First Money came to us with an existing logo that was fine, but there was a lack of cohesion in their materials and no emphasis on having a strong brand overall. We refreshed their look and feel, making it more modern and professional, while still remaining true to their target audience. This helped them appear more credible and although the brand needed to be corporate, it had to appeal to regular African people, so we were careful not to go so far as to alienate their audience.

The brand, we felt, needed to be authoritative and strong but also approachable. Making sure to avoid similar styles to our researched competitors, we opted for a regal purple to complement the existing brand mark along with gold accents throughout. 

We also helped First Money launch their brand new website, which gave them control over content and allowed them to communicate more effectively with their clients. With the help of our design team we developed an eye-catching modern and professional website to ensure they stood out amongst their competitors in the African financial market.

Consistency is key in branding and the website had to feel like a part of the brand family. It had to appeal to corporate entities as well as those seeking loans and financial support.

In addition to the new sleek design, we focused on creating a brilliant user journey for anyone browsing the website by including various interactive features. This resulted in an interesting and engaging user experience.