Shirlie Roden came to us wanting help to transform her business and bring it into the digital era. We created a new brand, website, mobile app and a series of tailored social media training workshops. It was a big project and we were excited to take it on.
Shirlie Roden is a professional musician, playwright and sound healer based in Arundel, Sussex. She wanted to grow her personal brand by establishing a new professional and strong online presence. We helped her create a new brand, identity, e-commerce website and mobile app.
Exploring Branding and Web Design
Shirlie is a singer/songwriter who works with the medium of sound in order to help heal and soothe people, whether they’re feeling slightly down or are in a state of suffering. The brand itself needed to be a beacon of light and hope that would connect with the people Shirlie attracted. Emphasis was placed on using friendly, but professional colours that would help to make this brand stand out.
Building the E-commerce Website
Shirlie’s e-commerce enabled website is built on WordPress, after a little bit of training she’s now able to maintain the website independently without any prior technical expertise. The site features a music player that sticks to the bottom of the screen as you scroll, a small online shop for selling her albums, an events listing system and a music library that users can listen to as well as read up on the lyrics.
Design and Development of a New Mobile App
Shirlie has a unique way of helping people and she wanted to put her knowledge into an app so that she could help more people, remotely. We developed the mobile app in-house and made sure that it retained the key elements of branding from other areas of the project. A full deck of Sound Healing cards were designed and implemented into the app (these will be printed one day, watch this space!). Each card is unique and helps people apply a solution to a problem they may be having.
A Few Words From Shirlie Roden
We started working with Square One Digital in June 2016, on the initial design and work-flows of our new mobile app. Sean managed the project and was great to work with. It was our first time in the mobile app world and we were guided through the process of planning and design very professionally. Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.
We were so impressed with our experience when it was time to upgrade our website we went straight to Sean and Square One Digital. They have designed and built our new marketing website, which looks fresh and modern. The entire process has been hassle free and we’re always pleased with the results, I’m really excited about our partnership and seeing what we can achieve together.
Us in a Nutshell
Tech & SaaS Start-Ups
Engage your audience clearly, concisely and beautifully.
Evolve your clunky, design-absent and long-winded approach to growth. We'll help you simplify your complex business offering and create powerful, beautiful communications and content strategies that create strong growth.
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Aspiring Digital Authorities
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Learn to talk the right talk and walk the right walk. Craft a strong brand, adopt the right communication strategy, build a strong online presence and the right sales/marketing collateral and infrastructure to open doors at companies much larger than yours.
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