Exploring a New Brand Direction

When we started working with Sytrus, they had an existing brand but it was feeling tired and outdated and it didn’t match the forward-thinking business they are. They approached us to work with them on creating a full brand refresh to align their brand visuals with their core values. 

Sytrus were keen to explore new ideas and to see what direction they could take their brand in. Whilst they wanted to look modern and fresh, tying in with citrus/Sytrus theme, they didn’t want to stray too far from the presence they had already established.

We were very pleased with the brand mark, which is a very modern and abstract reimagining of the company’s initial (S). We were delighted that the brand mark was chosen from one of the concepts we presented in our first round. Our qualitative approach to brand building usually sees us secure client sign-off on a primary concept in the first presentation, because no-one enjoys going round and round in circles for months on end.

We knew the brand needed to feel contemporary, fun and eye-catching to help Sytrus stand out from their competitors and to show just how different they are from the ‘normal old-fashioned accounting firm’ people often see. We chose a colour palette of bright blues and pinks to show the fun side of the company, and combined these with professional imagery to maintain the element of professionalism required for a financial business. 

Designing & Developing the Website

We worked closely with Sytrus to create a brand new website that was sleek, professional, and easy to use. We developed a user-friendly interface and included plenty of helpful resources for their clients. We ensured the design was cohesive with the new brand to kickstart their new online presence. The new website was a huge success, and Sytrus is now able to reach a wider audience than ever before.

 

Us in a Nutshell

Aimee Cox

Osteopath
Five Star Rating
I love my new website from Square One! Sean and the team worked closely with me to understand what I wanted.

Michala Rutherford

Founder & Director, Rutherfords
Five Star Rating
I'd been really let down by a previous company. Sean and his team were a breath of fresh air! THANK YOU GUYS!

Shirlie Roden

Singer, Songwriter & Author
Five Star Rating
Square One were keen to spend time and effort understanding every aspect of my project. A delight to work with.

David Roylance

Performance Coach
Five Star Rating
Their work is always great and they have the expert knowledge to justify standing their ground and being absolutely right!

Josie Kelly

Director, Vivacious Events
Five Star Rating
The work Sean and Square One produced looked great, was cost effective and really helped us look professional.

Rafael Dery

Software Developer, Radykal
Five Star Rating
The Square One team are ambitious and very knowledgeable about creating great user interfaces.

Adam Lazarus

Sportswriter & Author
Five Star Rating
These guys are hard workers and very knowledgeable about web design, SEO, and performance!

Martin Ellis

Head Organiser, Sussex Day
Five Star Rating
They really understood the brief, working quickly and effectively to come up with unique and creative concepts.

Gavin Sandells

CEO & Founder, Vanuse
Five Star Rating
Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.

Jimmy Craik

Sales Executive, Steadlands
Five Star Rating
Nothing but a pleasure to work with, they always go above and beyond the call of duty.

Howard Walwyn

Director, Prism Clarity
Five Star Rating
Experts in WordPress, hosting, design, caring about you and responding promptly and professionally. Highly recommended!

Louise James

Proto Restaurant Group
Five Star Rating
They're very helpful, reliable, and excellent in their knowledge about all things website and hosting related.
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