Vanuse are a tech start-up with a big and national vision. Looking to become a household name, they provide a van and driver hailing service through their mobile apps and online platform. Like many companies starting up, they had invested almost exclusively in the technology that drives their business but neglected the marketing and promotion of their business. They didn’t have a brand, the website was lacking and there was no strategy in place to get the word out about Vanuse and how they can help people.

Planning and Designing the Mobile App

Before Vanuse could begin life as a business, they needed a system to help build up and coordinate their fleet of van drivers. Our involvement included the creation of a detailed set of wireframes that mapped out the entire app for every user as well as the administration system. Each screen was considered against the overall functionality requirements helping to streamline and enhance the feel of the app.

Working through the wireframing process revealed a number of key elements that required additional thought. By working closely with Vanuse, we presented solutions to many short and long term problems we had uncovered and drastically reduced post launch issues for customers. As a result of the additional consideration and thought put into the app before development, we were able to add a level of future proofing that meant the app could be upgraded in the future without running into complications and extra costs.

Brand and Website Development

After spending months focusing exclusively on their mobile app, Vanuse were left with an array of “make do” marketing materials. As branding specialists we knew we had to consider the bigger picture before jumping straight in with a new website.

Competitors chose to brand themselves as corporate giants, as well as suffering a reputation of taking too much from their drivers. Vanuse had a borderline nostalgic approach to handling their customers and drivers, we could tell there was a genuine level of care that’s rare in today’s world of business and we knew we had to keep it alive in the brand. We also helped instigate the realisation that they are a modern tech start-up and service provider, not just a collection of van drivers; they’re doing things no one else can offer – that’s innovation at its core.

Design with Purpose

Every decision made about the look and feel of the website seeks to boost the credibility, friendliness and professionalism of the Vanuse brand whilst ensuring ease of use for the people using it.

Built to Last

The website is built to very high standards on the WordPress platform and hand-coded by us. It’s massively scalable both in terms of technical functionality and marketing activity capabilities.

Search Engine Optimisation

We optimised the website to start generating traffic and begin ranking highly for high-value and relevant search phrases. From day one of the new site going live, we saw search rankings improve across the board.

A Few Words From Gavin, the CEO of Vanuse

We started working with Square One Digital in June 2016, on the initial design and work-flows of our new mobile app. Sean managed the project, and he and his team were great to work with. It was our first time in the mobile app world and we were guided through the process of planning and designing very professionally. Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.

Us in a Nutshell

Aimee Cox

Five Star Rating
I love my new website from Square One! Sean and the team worked closely with me to understand what I wanted.

Michala Rutherford

Founder & Director, Rutherfords
Five Star Rating
I'd been really let down by a previous company. Sean and his team were a breath of fresh air! THANK YOU GUYS!

Shirlie Roden

Singer, Songwriter & Author
Five Star Rating
Square One were keen to spend time and effort understanding every aspect of my project. A delight to work with.

David Roylance

Performance Coach
Five Star Rating
Their work is always great and they have the expert knowledge to justify standing their ground and being absolutely right!

Josie Kelly

Director, Vivacious Events
Five Star Rating
The work Sean and Square One produced looked great, was cost effective and really helped us look professional.

Rafael Dery

Software Developer, Radykal
Five Star Rating
The Square One team are ambitious and very knowledgeable about creating great user interfaces.

Adam Lazarus

Sportswriter & Author
Five Star Rating
These guys are hard workers and very knowledgeable about web design, SEO, and performance!

Martin Ellis

Head Organiser, Sussex Day
Five Star Rating
They really understood the brief, working quickly and effectively to come up with unique and creative concepts.

Howard Walwyn

Director, Prism Clarity
Five Star Rating
Experts in WordPress, hosting, design, caring about you and responding promptly and professionally. Highly recommended!

Jimmy Craik

Sales Executive, Steadlands
Five Star Rating
Nothing but a pleasure to work with, they always go above and beyond the call of duty.

Louise James

Proto Restaurant Group
Five Star Rating
They're very helpful, reliable, and excellent in their knowledge about all things website and hosting related.

Gavin Sandells

CEO & Founder, Vanuse
Five Star Rating
Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.








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