Vanuse are a tech start-up with a big and national vision. Looking to become a household name, they provide a van and driver hailing service through their mobile apps and online platform. Like many companies starting up, they had invested almost exclusively in the technology that drives their business but neglected the marketing and promotion of their business. They didn’t have a brand, the website was lacking and there was no strategy in place to get the word out about Vanuse and how they can help people.
Working in partnership with Agile App Co, we helped their client Vanuse achieve a successful launch with a mobile app and admin system. We took care of the planning, wireframes and design before handing over for development. Our partnership with Vanuse grew, leading to the creation of a new brand, website and ongoing digital marketing.
Planning and Designing the Mobile App
Before Vanuse could begin life as a business, they needed a system to help build up and coordinate their fleet of van drivers. Our involvement included the creation of a detailed set of wireframes that mapped out the entire app for every user as well as the administration system. Each screen was considered against the overall functionality requirements helping to streamline and enhance the feel of the app.
Working through the wireframing process revealed a number of key elements that required additional thought. By working closely with Vanuse, we presented solutions to many short and long term problems we had uncovered and drastically reduced post launch issues for customers. As a result of the additional consideration and thought put into the app before development, we were able to add a level of future proofing that meant the app could be upgraded in the future without running into complications and extra costs.
Brand and Website Development
After spending months focusing exclusively on their mobile app, Vanuse were left with an array of “make do” marketing materials. As branding specialists we knew we had to consider the bigger picture before jumping straight in with a new website.
Competitors chose to brand themselves as corporate giants, as well as suffering a reputation of taking too much from their drivers. Vanuse had a borderline nostalgic approach to handling their customers and drivers, we could tell there was a genuine level of care that’s rare in today’s world of business and we knew we had to keep it alive in the brand. We also helped instigate the realisation that they are a modern tech start-up and service provider, not just a collection of van drivers; they’re doing things no one else can offer – that’s innovation at its core.
Design with Purpose
Every decision made about the look and feel of the website seeks to boost the credibility, friendliness and professionalism of the Vanuse brand whilst ensuring ease of use for the people using it.
Built to Last
The website is built to very high standards on the WordPress platform and hand-coded by us. It’s massively scalable both in terms of technical functionality and marketing activity capabilities.
Search Engine Optimisation
We optimised the website to start generating traffic and begin ranking highly for high-value and relevant search phrases. From day one of the new site going live, we saw search rankings improve across the board.
A Few Words From Gavin, the CEO of Vanuse
We started working with Square One Digital in June 2016, on the initial design and work-flows of our new mobile app. Sean managed the project, and he and his team were great to work with. It was our first time in the mobile app world and we were guided through the process of planning and designing very professionally. Their collaborative nature and experience really helped us deliver a strong MVP to market, on time and on budget.
Us in a Nutshell
Tech & SaaS Start-Ups
Engage your audience clearly, concisely and beautifully.
Evolve your clunky, design-absent and long-winded approach to growth. We'll help you simplify your complex business offering and create powerful, beautiful communications and content strategies that create strong growth.
Get the extra people-power you need to overcome the biggest workloads
Whether it's branding, marketing, sales or tech, we can help you to prioritise, filter out unnecessary work and then jump straight in, delivering reliable services and creating the high value assets that you need to move forward more quickly.
Aspiring Digital Authorities
Adopt the presence and gravitas of a leader in the online space.
Smart content, copywriting, data, statistics and insights, thought leadership and more, easily managed through your content hub and coordinated alongside an SEO and traffic/lead generation strategy to deliver the growth you need.
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If you don't enjoy time spent working in or on your business, something isn't right. We can help you identify everything that's causing stress, give you full visibility over what's going on in all areas of your business and help implement any solutions.
David, Not Goliath
Engage confidently and successfully with much larger companies.
Learn to talk the right talk and walk the right walk. Craft a strong brand, adopt the right communication strategy, build a strong online presence and the right sales/marketing collateral and infrastructure to open doors at companies much larger than yours.
Reinvent yourself and the way your company operates.
New markets, trends, tech, automation, culture, purpose, content, branding, business practices and flat management hierarchies… We'll help you navigate it all and chart out a new course to help your company successfully rebrand or pivot.