As a business owner, you’re always looking for ways to improve your bottom line and generate more leads. Investing in SEO packages can do just that by increasing traffic to your website. Search engine optimisation (SEO) is essential if you want your website to be visible to users on the internet – and that’s exactly why investing in monthly SEO packages can be one of the best decisions you make for your business.

What is Search Engine Optimisation (SEO)?

Have you ever wondered why some websites consistently rank higher in search engine results than others? That’s because they have implemented Search Engine Optimization into their web design process. SEO is a process that helps websites rank higher on major search engines like Google and Bing. It involves an audit and analysis of the website, followed by implementing strategies such as technical SEO, keyword research, content creation, on page SEO and off page SEO to boost results on Google and other search engine. Businesses can hire an SEO company to get a comprehensive SEO audit for their website and an SEO campaign tailored to their needs to increase online visibility and generate more traffic from search engines.

What is technical SEO?

Technical SEO is an essential part of a comprehensive SEO strategy and it should be included in good SEO packages. It involves optimising your website’s backend code to make it more easily indexed by search engines. This includes tasks like improving page loading speed, creating a sitemap, and making sure all internal links are working properly. Technical SEO can dramatically improve a website’s ability to be found in search engine results.

What is on page SEO?

This method involves optimising the content on your website to make it more relevant and visible in search results. This includes tasks like selecting appropriate keywords, creating quality content, optimizing meta tags, using heading tags to structure content, and improving page titles and descriptions. All of these efforts help get a better position for your website in search engine rankings.

What is off page SEO?

This is the practice of link building to your website from other sites. This can include creating content and getting it published on third party sites, submitting articles to article directories, social media marketing, and link building. All of these activities help increase the visibility of your website in search engines and drive more traffic to it.

How do search engines work?

Search engines use algorithms to crawl and index websites, making them available when users type in relevant queries. Once indexed, search engine algorithms decide which pages deserve to rank highest based on certain criteria such as the relevancy of content and popularity of the domain. SEO helps you make sure that your website is optimized for these criteria so it can be found by potential customers.

From more organic traffic and higher Google ranking positions to cost-effectiveness and improved lead quality, here are the top five reasons why monthly SEO packages should be a key part of your web design and digital marketing:

1. Lower cost-per-lead

Compared to other digital marketing efforts, search engine optimization provides a higher ROI and a lower cost-per-lead. This is because SEO provides long-term, sustainable results that continue delivering value even after you’ve stopped investing in the service.

2. Increased brand awareness and reach

By creating an SEO campaign that focuses on relevant keywords, you’ll improve your chances of appearing in Google search results, thereby increasing brand awareness and reach. The more people see your brand, the more likely they are to remember you and become customers in the future.

3. More qualified leads

By optimising your business website for search engine results pages, you can improve your visibility on Google Search and other search engines, leading to increased organic traffic that is more likely to convert into qualified leads. An experienced SEO company can provide a tailored SEO strategy to ensure that your business website is optimised properly as part of your overall marketing strategy. With the right investment, an SEO company can help your business generate more qualified leads helping you to drive sales and increase revenue.

4. Longer shelf life

Once your website is ranking well for targeted keywords, it will continue to generate leads long after the initial investment has been made – unlike paid ads, which stop as soon as you stop paying. A well-structured SEO campaign can deliver long-term success for your business, resulting in a steady flow of leads and customers.

5. Save time

Hiring an SEO agency can save business owners and small marketing teams a great deal of time and effort when compared to carrying out the SEO process themselves. An SEO agency can help with complete SEO strategies from content creation and keyword research, to link building and technical SEO. The expertise provided by SEO agencies can help businesses streamline their efforts and focus on what is most important for their business goals while leaving the rest to the professionals.

Rather than trying to do everything yourself or hiring full-time seo experts to handle your SEO, it’s much more efficient (and cost-effective) to outsource this work to an experienced SEO company that can offer you an affordable SEO package. Working with an SEO agency to create a customised monthly SEO package will ensure that your website is optimised for search engines, resulting in more organic traffic and higher Google rankings. As part of the package, you can expect keyword research, content creation, technical SEO and link building services – all tailored to meet your business needs.

Ultimately, investing in monthly SEO packages is an effective way to boost visibility on search engine pages driving more organic traffic to your site. It’s cost-effective and time-saving when compared to other digital marketing efforts and offers long-term benefits such as increased brand awareness, qualified leads and improved ROI. Make sure you partner with an experienced team that understands your business objectives and can deliver effective results

Different Types of SEO Packages

Now we’ve covered the top five reasons you should consider investing in SEO services, let’s look at how SEO packages work.

Here are the three main SEO packages that are available:

1. Basic SEO Package

This type of package usually includes on site optimisation (keyword research and implementation), link building, monthly SEO reporting and tracking. It’s suitable for businesses looking to get started with SEO or those who are specifically looking for low cost SEO packages.

2. Intermediate SEO Package

This type of SEO package typically includes more in-depth keyword research, content creation for link building, technical SEO audits and a more comprehensive monthly report. It’s suitable for businesses that have a larger budget, are looking to scale up their efforts or who want a more bespoke SEO package option.

3. Advanced SEO Package

This type of package usually includes everything from the basic and intermediate packages along with additional services such as analysis of other websites, website restructuring, local SEO, national SEO, blog optimisation and even more comprehensive keyword research. It’s suitable for businesses who are highly focused on their SEO goals and have the budget to invest in the highest quality SEO experts.

What are monthly SEO packages?

Monthly SEO packages are services that you pay for once a month and offer continuous SEO support to help your business appear high up on Google search and other search engines. They typically include all the elements of a basic or intermediate package, plus additional services such as competitor analysis and monthly reports that track progress over time. These affordable SEO packages can be tailored to suit the specific needs of your business, making them a great option for businesses of all sizes.

How to choose the right SEO package for you

Choosing the right SEO package is a vital step to ensure that you get the most out of your digital marketing efforts. With so many options available, it can be hard to decide which one is the best SEO package for you. To help you make the right decision, we’ll discuss what you should consider when reviewing the different SEO services available.

Define your goals and objectives

The first step to choosing the right SEO package is to define what you want to achieve from it. Do you want increased traffic, more visibility on search engines, or both? This will help you narrow down the packages that are best suited for your business needs.

It’s important to first understand what your business goals and objectives are. Take the time to assess your current performance and analyse the digital presence of your competitors in order to gain a better understanding of what you need from your SEO strategy. Consider factors like website traffic growth, targeted keyword research, increased visibility on major search engines, and Google search results. Once you have identified your goals, it will be easier for you to determine which SEO package is best for you.

Evaluate your current performance

Evaluating your current performance is an essential step when comparing SEO packages. Often, carrying out an SEO audit is a great place to start. By examining key metrics through tools such as Google Analytics, you can gain a better understanding of where your website currently stands and determine which areas need improvement. Analysing things like website traffic volume, keyword rankings, organic search visibility, broken links, on page SEO elements and off page SEO techniques can help you identify opportunities to improve your Google search results. This information will provide the basis for choosing from the best SEO packages available to you.

Understand how much SEO packages cost and how these fit with your budget

Once you have identified your goals, evaluated your current performance and explored the different types of SEO packages available, it’s time to set a budget for your SEO campaign. You’ll need to decide between a custom SEO package which is created specifically for you (but will be more expensive) or whether you will choose from more affordable SEO packages which offer less customisation but still provide quality services. It’s important to note that SEO plans are not always one-size-fits-all, and you may need to shop around for the most suitable option for your business depending on how much money you’re willing to spend.

How to find an affordable SEO agency

Once you have a clear understanding of what your business needs and the budget you are willing to allocate, it’s time to find an affordable SEO agency that offers a good SEO package. Searching for an affordable SEO agency doesn’t have to be a challenge! You may prefer to start by researching local businesses in your area that offer SEO services. However, it’s important to remember that as SEO is a digital service, you’re not restricted to choosing from your pool of local businesses and local SEO packages. You have the freedom to look nationally or even internationally for agencies that offer SEO monthly packages which will be the best fit to help you hit your goals. Once you’ve identified an agency, reach out to their sales or account manager to discuss the details of their service offerings and package prices. You can also use your own search results to compare various companies in terms of price and services offered. With some research, you can find the right affordable SEO package to fit your needs and budget.

How to compare SEO companies and find your perfect match

Comparing SEO companies is the best way to make sure you are getting the most value for money when it comes to Search Engine Optimization. It’s important to research and evaluate each provider before making a decision on which one is right for you. Make sure that they offer custom SEO packages, have a proven track record in delivering results, and provide effective strategies to improve your organic search rankings. Check their website pages for customer reviews and testimonials to get an understanding of the quality of the SEO services they provide.

Finally, ask them any questions you may have about their SEO plans to ensure that you choose the one that best meets your requirements. When done correctly, investing in SEO packages can be a great way to increase your website’s visibility and improve its online performance. Make sure you do your research and choose the option that’s best for you.

Useful SEO jargon terms you should get to know before speaking to an SEO agency

When you speak to an SEO agency, there are a few important terms and jargon that it’s useful to know to fully understand what services they offer. Here are some key terms and definitions:

SEO Audit – A thorough assessment of your website to identify issues, and opportunities and provide recommendations for improvement.

Keyword Research – The process of researching relevant terms and phrases that are used by search engines to determine which websites should be displayed in response to a query.

On Page SEO – Optimising the content on each page of your website to increase its visibility and improve its ranking in organic search results.

Off Page SEO – Optimising external factors (such as link building and social media promotion) to increase your website’s visibility and authority in the eyes of search engines.

Link Building – The process of acquiring links from other websites that point back to yours, which can improve its rankings and traffic.

Technical SEO – Optimising the technical aspects of your website, such as page speed and HTML structure.

Google Analytics – A web analytics tool that provides insights into your website’s performance and how it is performing in organic search results.

Local SEO – Optimising your website and content to show up in local search results using tools such as Google My Business. Mostly useful for local business targeting people in their area.

National SEO – Optimising your website to show up in national search results, targeting customers across the country.

These terms can be confusing at first, but understanding them is key to getting the best out of any SEO packages you choose. Being familiar with these terms will also help strengthen your relationship with your SEO provider so that you are both better able to work together.

Key questions to ask an SEO agency about their SEO services

When you are looking for an agency to provide SEO packages, there are several key questions that you should ask. This will help you gain a better understanding of their capabilities and if they can meet your needs.

Some of the most important questions include:

• Do you provide a free SEO audit?
• How do you conduct keyword research?
• Do you provide a dedicated account manager?
• Do you provide monthly SEO reports?
• What techniques do you use for blog optimisation?
• Do you have experience with local SEO campaigns?
• Do you have experience with national SEO campaigns?
• Do you offer fixed price SEO packages?
• Which search engines do you focus on?
• Do you have experience with ecommerce websites?
• Can I see some examples of successful campaigns that you have managed?

Not all of these questions may be relevant to your situation, but by asking these types of questions, you can ensure that the SEO agency is qualified to provide the services that you need and that they are familiar with your industry. Taking the time to research different agencies will ensure that you find the most suitable provider for your business.

How long does it take to start seeing results from SEO services?

It is important to remember that SEO is a long-term investment and often takes time to show results. Depending on the size of your website, the quality of content and links, as well as current search engine ranking, it could take several months before seeing any noticeable changes. It is also important to note that Google updates its algorithms regularly, so there could be further delays if your website does not comply with new standards. It is best to consult with an SEO specialist for accurate estimates of how long it should take for you to see the desired results from your SEO campaign.

Why we love SEO!

At Square One Digital we really do love SEO, because of its effectiveness in helping our clients reach their goals. With the right strategies and techniques, it’s possible to increase website visits and conversions while also improving brand visibility. SEO also gives you access to powerful analytics that can be used to track progress and make data-driven decisions which is such an important factor in creating effective marketing strategies and campaigns. From our experience, SEO is one of the best ways to drive growth for any business.

That’s a wrap

If you made it this far, well done! You’re well on your way to understanding how SEO can help your business. Ultimately, SEO is an essential tool for businesses looking to increase their website visits, conversions and brand visibility. While it can take time to see results due to the ever-changing algorithms of search engines, utilising SEO will help you get closer to reaching your business goals. Asking the right questions to the SEO agency you choose will ensure that they are qualified to handle your needs and have experience in similar campaigns. At Square One Digital, we firmly believe that with the right strategies and techniques, SEO is one of the best ways to drive growth for any business.

Creating a successful SEO campaign takes time and patience, but with a dedicated team working together, anything is possible. We know from experience how powerful this tool can be in driving conversions and improving brand visibility. So don’t delay – start optimising today and get your business seen by more people! With the right approach, you can be sure to see great results soon.

The key is to remember that there is no one-size- fits-all solution when it comes to SEO, so taking the time to evaluate different packages and find the one that works best for your business can pay off in the long run.

So don’t delay – Are you ready to level up your website? Get in touch and find out how we can help today and make SEO work for you!