Times Have Changed
Just focusing on marketing and sales in 2023 isn't enough to unlock growth in today's digital world. Expertise in branding and technology is a must, otherwise you run the risk of spending a lot of time and money on disappointing results.
Take a Humble Blog
Post, For Example...
The Expertise needed to consistently output high quality posts and strong growth:
- UI/UX and design to create a great web page design
- Creative copywriting to keep readers engaged
- Sales to optimise copy for people and conversion
- Marketing to optimise for Search Engine Optimisation
- Industry expertise to write about more advanced subjects
- Illustration and design to add exciting imagery
- Branding to keep it all looking and sounding consistent
- Web development to build and optimise the blog
That's 8 Distinct Roles You Can
Realistically Split Between 4 People
So what do you do...?
Outsource
Everything
Few have the skills needed to effectively manage a rag-tag bunch of freelancers and agencies.
Good all-in-one agencies are rare, expensive and can be old fashioned.
Many start here until chaos ensues, then switch to building an in-house team for efficiency and control.
Outsource
Some of It
Marketing managers and directors are typically specialists in one area, they don't usually ‘get' branding and tech and struggle to create effective strategies.
- 1x Marketing Manager £40k p/a
- 1x Junior Marketer £20k p/a
- Total: £60k p/a + Outsourcing Costs
Outsource
None of It
Ever built a team before? It takes years to set one up from scratch, unless you're ready to hire experienced people right from the start.
- 1x Marketing Manager £40k p/a
- 3x Mid Level Marketers £30k p/a
- Total: £130k p/a
These are the old fashioned ways, all leading to poorly optimised, non-collaborative marketing and sales teams who lack the skills needed to deliver controllable and sustainable growth
To Put That Into Perspective
For less than the cost of a marketing manager and junior marketer, you could get...
- High end brand and identity creation package
- 1 Year of premium social media posting
- 3-5 Bespoke branded marketing / sales collateral
- 1 Year of bespoke lead or sales generation
- 8-12 Page bespoke, animated website and blog
- A dedicated growth specialist and advisor
- 32 Blog posts optimised for people and search engines
- Zero stress needing to manage it all
-
1
Hire One of Our Chief Growth Officers
Get yourself one of our part-time CGOs, because strategy is not a full-time role and it's not cost effective to hire (expensive) strategists only for them to spend half their time doing grunt work.
-
2
Create Your New Holistic Growth Strategy
Leverage the expertise of a CGO who's secured investment, launched entire companies from scratch and managed multi-disciplinary teams. A CGO 'gets' business and how to create controllable growth.
-
3
Plug Our Agency Into Your Existing Team(s)
Where your growth strategy needs additional expertise, utilise our hyper efficient agency teams. We play nicely with your existing in-house teams, agencies and freelancers, assuming they do good work.
-
4
Get Control Over Growth @ Your Company
Our CGOs are well versed in plain speak, metaphores, analogies, examples and many other things needed to ensure you're always in a strong, informed position when it comes to growth in your business.
Our Growth Guarantee
If we don't achieve any growth objectives within 6 months, we'll keep working for free until we do.
CGO Packages
Growth Advisor£750
Monthly
Get your company up and running at a steady pace |
CGO Core£3k
Monthly
Rapidly accelerate your launch or growth expectations |
CGO Plus£10k
Monthly
Robust strategies for smooth and heavy growth |
C-Suite Team£20k
Monthly
Conquor all and become a leader of your industry |
| Enquire |
|
Minimum Growth Budget
|
N/A
|
£2k p/m
|
£8k p/m
|
£15k p/m
|
|---|---|---|---|---|
|
Emergency Contact
|
Yes
|
Yes
|
Yes
|
Yes
|
|
Supported Revenue Goal
|
£0 - Any
|
£10m - £25m
|
£25 - £500m
|
£5m +
|
|
Specialist Executive Engagement
|
Annually
|
Quarterly
|
Bi-Monthly
|
Monthly
|
|
No. of Active Growth Goals
|
1
|
2
|
4
|
6
|
|
Strategy Meetings
|
Monthly
|
Bi-Weekly
|
Weekly
|
Weekly
|
|
Discount on Agency Service
|
10%
|
10%
|
15%
|
15%
|