How “Decision Making Units” Are Making Sales Life Hell for B2B Solution Providers
Growing revenue is tough enough, but now leads are using new decision making processes to weed out high-risk providers who prioritise payment over performance. Honest, capable providers risk being misunderstood because they don’t know how to work with these systems, often coming across as risky themselves. To non-experts, separating true quality from red flags is harder than ever, which is why you need to approach selling to them in the right way in the era...
