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Strategy & Preparation

Your Online Presence Needs You

What do people make of you and your company? How impressed are they and does it make them want to buy from you? How much success have you achieved and can anyone trust the claims you make, online, in sales calls, in marketing collateral, anywhere.  These are the kind of questions your online presence concerns itself with, but what are we talking about here? We’re simply talking about your:  Logo Website  Social media channels  Search...

Featured Guides

  • When Strategy Becomes a Requirement
  • Always Call Leads to Action!
  • Why Brand Quality & Consistency Matters
  • Articulating Value & Services is Key!

Know THEIR Goals, Pain Points & Objections

Unlock hyper relevant, hyper concise and hyper interesting content that actually converts.  The problem with B2B content? It’s boring as hell.  75% of B2B buyers...

Your Case Studies Probably Suck

Okay they might not, and you might not even have any, (that’s worse), but from what I’ve seen, there are a load of really bad...

Hyper Targeted Profiling is So Good

What is it? It sounds cool. If you’re a total business nerd like me, obviously. If you’re not, well, then this post probably isn’t for...

The Purpose of Growth Goals & Objectives

Without them you can’t align any of your growth activities to a direction or purpose. It’ll leave you playing guessing games and rolling the dice...

When Strategy Becomes a Requirement

There comes a point in every business’ journey where only chaos is created, and growth left to stagnate, in the absence of proper strategy and...

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